Dr. King SMADE · Founder & President
Dr. Adesegun Adeosun Jnr
A cultural entrepreneur, Afrobeats pioneer and global creative economy leader with over 20 years shaping African music, live entertainment and cultural infrastructure worldwide.
About
African culture is global power. SMADE builds the structure around it.
SMADE Group turns live moments, partnerships, talent relationships and cultural diplomacy into platforms that can endure.
Mission
Move culture from moments into infrastructure — with ownership, credibility and legacy at the centre.
Impact
A founder-led institution with measurable cultural reach.
21+
Years building African and diaspora culture
500+
Events delivered across rooms, venues and major stages
30+
Countries connected through missions, platforms and partnerships
2M+
Live audience reach across shows, festivals and cultural moments
Team
Leadership shaped by culture, strategy and execution.
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Chief Executive Director
Korrine Sky
An entertainment executive, storyteller and cultural strategist working across live events, talent, media, partnerships and public culture.
The SMADE Methodology
A proprietary framework for turning cultural moments into economic infrastructure.
01
Decode
02
Convene
03
Design
04
Test
05
Activate
06
Amplify
07
Capture
08
Scale
Values
Culture deserves structure equal to its influence.
Access must become systems, not isolated moments.
Commercial growth should protect cultural credibility.
Diaspora identity is a global operating advantage.
Legacy is built through repeatable infrastructure.
Global focus
Africa. Caribbean. UK diaspora. International.
SMADE Group operates across the routes where culture, commerce, identity and institutional ambition meet.