Divisions

Operating divisions and group platforms for culture, commerce and institutional access.

SMADE Entertainment, SMADE Events and SMADE Next Gen Academy are operating divisions. SMADE Agency, Advisory and Cultural Missions sit under SMADE Group, while Dr. King SMADE is the founder’s personal brand.

SMADE Entertainment editorial visual
SMADE Entertainment logo

Operating division

SMADE Entertainment

The entertainment arm for live culture, storytelling, content, IP and artist-led cultural moments.

Services

  • Live shows and tours
  • Storytelling and IP
  • Content formats
  • Entertainment programming

Credential

21+ years building African and diaspora entertainment from rooms, stages and stories.

SMADE Events editorial visual
SMADE Events logo

Operating division

SMADE Events

Owned cultural events, community experiences and flagship programming built to endure beyond a single night.

Services

  • Owned event IP
  • Community experiences
  • Flagship programming
  • Audience development

Credential

500+ events delivered from grassroots rooms to major stages.

SMADE Next Gen Academy editorial visual
SMADE Next Gen Academy logo

Operating division

SMADE Next Gen Academy

A development platform for emerging cultural leaders, creators and operators shaping the next era.

Services

  • Mentorship
  • Creative development
  • Industry access
  • Leadership pathways

Credential

Built to pass SMADE knowledge, networks and cultural operating discipline to the next generation.

SMADE Agency editorial visual

SMADE Group platform

SMADE Agency

SMADE Group agency work for brand activations, talent partnerships, campaign strategy and cultural consulting rooted in credible access.

Services

  • Brand activations
  • Talent partnerships
  • Campaign strategy
  • Cultural consulting

Credential

Trusted by artists, venues, sponsors and cultural partners across the UK and Africa.

SMADE Advisory editorial visual

SMADE Group platform

SMADE Advisory

SMADE Group advisory work for cultural strategy, diaspora market entry and institutional partnerships.

Services

  • Diaspora market entry
  • African entertainment consulting
  • Institutional partnerships
  • Cultural strategy

Credential

Government and institutional relationships across Africa, the Caribbean and the UK.

Cultural Missions editorial visual

SMADE Group platform

Cultural Missions

SMADE Group cultural diplomacy: government engagement, trade delegations and institutional access.

Services

  • Government engagement
  • Trade delegations
  • Cultural exchange
  • Institutional partnerships

Credential

Zimbabwe Cultural Mission established a Southern African cultural corridor.

Dr. King SMADE editorial visual

Personal brand

Dr. King SMADE

The personal brand of Dr. King SMADE for speaking, mentorship, thought leadership and founder advocacy.

Services

  • Speaking
  • Mentorship
  • Thought leadership
  • Founder advisory

Credential

Founder platform extending the SMADE journey from community halls to global stages.