Divisions
Operating divisions and group platforms for culture, commerce and institutional access.
SMADE Entertainment, SMADE Events and SMADE Next Gen Academy are operating divisions. SMADE Agency, Advisory and Cultural Missions sit under SMADE Group, while Dr. King SMADE is the founder’s personal brand.
Operating division
SMADE Entertainment
The entertainment arm for live culture, storytelling, content, IP and artist-led cultural moments.
Services
- Live shows and tours
- Storytelling and IP
- Content formats
- Entertainment programming
Credential
21+ years building African and diaspora entertainment from rooms, stages and stories.
Operating division
SMADE Events
Owned cultural events, community experiences and flagship programming built to endure beyond a single night.
Services
- Owned event IP
- Community experiences
- Flagship programming
- Audience development
Credential
500+ events delivered from grassroots rooms to major stages.
Operating division
SMADE Next Gen Academy
A development platform for emerging cultural leaders, creators and operators shaping the next era.
Services
- Mentorship
- Creative development
- Industry access
- Leadership pathways
Credential
Built to pass SMADE knowledge, networks and cultural operating discipline to the next generation.
SMADE Group platform
SMADE Agency
SMADE Group agency work for brand activations, talent partnerships, campaign strategy and cultural consulting rooted in credible access.
Services
- Brand activations
- Talent partnerships
- Campaign strategy
- Cultural consulting
Credential
Trusted by artists, venues, sponsors and cultural partners across the UK and Africa.
SMADE Group platform
SMADE Advisory
SMADE Group advisory work for cultural strategy, diaspora market entry and institutional partnerships.
Services
- Diaspora market entry
- African entertainment consulting
- Institutional partnerships
- Cultural strategy
Credential
Government and institutional relationships across Africa, the Caribbean and the UK.
SMADE Group platform
Cultural Missions
SMADE Group cultural diplomacy: government engagement, trade delegations and institutional access.
Services
- Government engagement
- Trade delegations
- Cultural exchange
- Institutional partnerships
Credential
Zimbabwe Cultural Mission established a Southern African cultural corridor.
Personal brand
Dr. King SMADE
The personal brand of Dr. King SMADE for speaking, mentorship, thought leadership and founder advocacy.
Services
- Speaking
- Mentorship
- Thought leadership
- Founder advisory
Credential
Founder platform extending the SMADE journey from community halls to global stages.