SMADE Group

Work

Selected cultural infrastructure projects.

Run for The Africa Centre editorial visual

Run for The Africa Centre

Partner / Location
The Africa Centre, London
Year
2026
SMADE role
Founder-led cultural fundraising campaign
Outcome
A London Marathon campaign to raise £100,000 for the UK’s leading African cultural institution, combining community runs, cultural activations and corporate sponsorship to protect a 60-year legacy.
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SMADE × Unity Cup editorial visual

SMADE × Unity Cup

Partner / Location
The Valley, Charlton
Year
2026
SMADE role
Diaspora sport and culture platform
Outcome
A four-nation football moment connecting Nigeria, Jamaica, Zimbabwe and India in London — turning match days into diaspora culture, community and soft-power infrastructure.
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2024–2025 Cultural & Diplomatic Missions editorial visual

2024–2025 Cultural & Diplomatic Missions

Partner / Location
Africa, Middle East and Caribbean
Year
2024–2025
SMADE role
Cultural diplomacy and creative economy pipeline builder
Outcome
Missions across Saudi Arabia, Rwanda, UAE, Kenya, Nigeria, Ethiopia, Algeria, Zimbabwe, Barbados and Ghana — connecting governments, tourism boards, brands and creative ecosystems.
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Global Speaking & Cultural Diplomacy editorial visual

Global Speaking & Cultural Diplomacy

Partner / Location
Warwick, Oxford, Cambridge, CANEX, Chanel, Spotify, Meta, YouTube, Martell and Cannes Lions
Year
Global platform
SMADE role
Speaker, moderator and creative economy advocate
Outcome
Dr. King SMADE has carried SMADE’s cultural infrastructure vision into universities, global brands, institutions and creative economy stages — translating Afrobeats, soft power and diaspora strategy for decision-makers.
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Archive

More work coming.

Future case studies will be added as the group archive expands.